In 1895, visionary Daniel Swarovski made the village of Wattens in Tyrol his chosen home and established a company that would process crystals. His innovative crystal jewelry stone polishing method revolutionized the fashion industry. As a result, Swarovski evolved into the world’s leading manufacturer of precisely polished crystals.
Today, Swarovski’s consumer business comprises accessories, jewelry and home décor collections. The products are distributed through more than 2,200 boutiques around the world and last, but not least through the company’s own online store, which makes the portfolio available in 30 countries and in 8 languages.
d-SIRE has been a partner of Swarovski in the consumer goods segment since 2006. As a digital lead agency we have had a significant impact on the further development of the store platform in recent years and have pushed it into the direction of mobile commerce. The challenge of simultaneously developing adequate production formats for a premium brand and to combine these developments with a strong focus on performance is one we love to embrace time and again. The editorial segment “Styles & Trends” and the Wink Blog ensure authenticity and give the online presentations their emotional charge.
Analysis and consulting, concept, design, frontend developmentwww.swarovski.com