July 25, 2014
The New Swarovski B2B-Portal is Responsive
Since the establishment of the company in 1895, Swarovski crystal elements have been known to meet the highest standards in terms of lustrous sparkle, quality and perfection. They have inspired generations of creative talents and have enabled artists to design their own innovative products in sectors such as fashion, jewellry, accessories, interior design and lighting. However, time does not stand still: in recent years, the business customer market environment has become increasingly diverse, significantly more individualized and more demanding.
The premium brand from Tyrol confronts these new challenges in the further development of its entire portfolio, including the digital segment. Consequently, the Swarovski B2B Portal, which was launched in May 2014, represents a new approach to the maintenance of relationships with business customers.
In order to reach potential customers more effectively, a large portion of the content has been made accessible openly for the first time. It is no longer necessary to register and/or log in.
Given that personal customer service is Swarovski’s absolute number one priority, the company also placed a lot of emphasis on ensuring that the bar for customers to initiate contacts was lowered significantly: the objective is to generate new leads to potential new accounts in a target-oriented manner while the dialog with existing customers is maintained continuously.
The B2B Portal has been implemented in a fully responsive manner, which warrants the optimum operability on all end devices in an exemplary fashion. The content pages are based on modular concepts, which facilitates the performance of ongoing maintenance work. Within the scope of this project, d-SIRE was responsible for the provision of consulting services, the concept development, the digital adaption of the corporate design, the graphic design and the development of the responsive frontend template. The Backend implementation was handled by Swarovski’s in-house IT department.