OBI launches big TV ad campaign for Selbstbaumöbel
What should we say – we love this spot:
The first stage of the directive 2016/2102, with which the European Union has significantly extended accessibility requirements regarding the public sector, has entered into force on September 23, 2018. In Germany, the directive has been implemented by supplementing the Bundesgleichstellungsgesetz (Federal Equality Act). Websites as well as PDF and office documents that are published after this date need to be provided in an accessible form within twelve months. We have summarized the most essential aspects of the directive on this page (German language only).
With Galeria Kaufhof, d-SIRE welcomes a new and renowned entrant in our client portfolio. Since spring 2018, we have supported the Cologne-based department store chain in various online and omnichannel marketing activities.
For our first publicly visible project, d-SIRE has created a sweepstake with a Smart as the top prize in all nation-wide stores. The key campaign goal was the generation of newsletter permissions – online as well as from Kaufhof's bricks and mortar presence.
The online portal "Familienratgeber" provides a great variety of valuable content and services for people with disabilities and their families.
Two aspects have been identified as essential as the starting point of the user journey: On the one hand, the local vicinity to a counselling center, on the other hand, the specific living conditions of people. A nationwide database enables the search for regional offerings which can be filtered by various attributes. The Familienratgeber connects people with over 25,000 initiatives, organizations and social services. Access to extensive information is achieved by selecting from phases of life and by a topical structure.
d-SIRE has redesigned the Familienratgeber visually and implemented it responsively in order to offer the best possible experience on all devices.
"Gib Aids keine Chance" (don't give Aids a chance) and "mach's mit" (join in) belong – without any doubt – to the most successful education campaigns of the last 30 years. During this period, the Bundeszentrale für gesundheitliche Aufklärung (BZgA, Federal Center for Health Education) has achieved an enormous awareness and long-lasting impact on society. Since 2006, d-SIRE has been in charge of the web-related activities of the AIDS/HIV prevention department.
With the new umbrella brand "LIEBESLEBEN" (Love Life), the BZgA has opened up a new chapter: The previous focus HIV/AIDS is extended and now also includes a variety of other sexually transmitted infections (STI), their symptoms and exposure routes. In addition to this, new target groups are actively addressed in highly differentiated communication forms.
The newly launched website liebesleben.de separates the main target groups on a top level. However, the homepage is dedicated to the information needs of the general population. Two further channels offer professional content for educational workers and journalists.
In order to successfully communicate to a heterogeneous population, the new website dispenses with a conventional hierarchical structure. Instead, the main navigation is conceptualized as a guided search with attributes that can be combined: By doing so, it is possible to easily filter all relevant content to a specific topic with one click.
The modular design concept is based on the Atomic Design approach and ensures consistency across all devices as well as maximum flexibility for content editors to create new pages. Within the project, d-SIRE has been in charge of concept, visual design, development of the responsive frontend and CMS implementation (TYPO3).
For more than 100 years, Swarovski, the Tyrol-based crystal manufacturer, has been inspiring creative designers all over the world. Designers are using Swarovski crystals of exceptionally high quality to give their products an extraordinary sparkle, particularly for fashion, jewelry and accessories. This creative variety now manifests itself in the ingredient brand portal "Crystals from Swarovski" in a new dimension: It all centers around products, brands and storytelling.
The unique relationship of Swarovski as manufacturer and its partner brands becomes most tangible on the designers' creations. For the very first time, the portal provides a comprehensive product catalog with a wide selection of brands that is supposed to become a "Crystal Hub" for consumers in their respective market segments. From here, the user journey is seamlessly connected to brand websites and online shops alike.
Existing content formats such as the magazine and the crystal blog have been refined and are now available in a responsive manner – optimized for all devices. Furthermore, customers can verify the authenticity of their crystal-embellished products by means of an individual code that is attached to the product as a tag.
For the development of this multilingual site, d-SIRE was responsible for concept, visual design and frontend development. The backend was implemented by the Swarovski IT department.
To usher in this year’s Christmas sales season, Aktion Mensch is boosting its presence in brick and mortar retail stores. Effective immediately, shoppers will be able to purchase vouchers for lottery tickets offered by the Aktion Mensch at around 3.300 REWE stores all over Germany.
Single month or all year lottery ticket vouchers are available at stores for purchase. They have to be activated and customized after they have been paid for and make ideal ad-hoc gifts for every occasion. Customers activate their vouchers either online or via phone: Using a PIN code to identify themselves, voucher holders enter their personal data to be used to contact them if they win. As soon they have entered these details they participate in all upcoming drawings for the eligible period.
To make this project technically possible, several new interfaces to external partners had to be installed, which are now operational in highly available systems. In conjunction with this project, d-SIRE was in charge of the front end detail concept, the visual design and the HTML implementation of the activation sites.
In 2013, ADA Cosmetics advanced to the Top 100 of Germany’s most innovative medium-sized companies. Boasting an integral product concept, high functionality and modern design combined with ecological consistency, this European leader and supplier of hotel cosmetics has set new standards in its industry.
To also represent this stance in the digital world and to make it possible for end consumers to enjoy an optimum user experience on all devices, the new store was designed to be highly responsible and efficient. Based on the E-commerce platform Oxid eSales, d-SIRE developed the entire website and implemented the backend.
Encounters can be inspiring, surprising and even irritating. Of course they may also mark the beginning of special relationships. However, in our everyday lifes' personal interactions between handicapped individuals and others tend to occur quite rarely. Consequently, by launching a new campaign focusing on the topic “encounters,” the Aktion Mensch is striving to advance its efforts to create an inclusive society.
The campaign was rolled out with the video “Das erste Mal” (The First Time): In an unusual casting scenario, about 20 applicants met a second person without any prior briefing except that they were to interact with each other. The pairs scheduled to meet included one person with and one without a handicap. The video shows the surprising and frequently humorous moments as they arose during this experiment. Just a few days after it had been posted online on various platforms, it had already attracted hundreds of thousands of views and generated overwhelmingly positive responses.
The video promotes the Aktion Mensch’s new campaign platform, which will be continuously expanded over the coming year. An interactive quick test covers typical situations that put individuals with and without handicaps in contact with each other and also highlights the uncertainties they face in terms of their behavior. The bridge between encounters in the actual and the digital world has been built by using the hashtag “#begegnet_in” (met_in) with the aim of fostering inclusive encounters through social media and to document such encounters through the posting of selfies. This will also be the focal point of the upcoming PR event on Equal Rights for Handicapped Individuals on May 5th, which is slated to become the “Day of Interaction.”
In conjunction with the campaign, d-SIRE will be responsible for the online concept, design and frontend implementation.
As one of the foremost modern casual brands in the premium segment, Marc O’Polo is launching the go-live of its new online store. Consistent with its brand message, the company is presenting itself as a protagonist of an urban, relaxed lifestyle driven by sophisticated standards.
The assertive website is brilliant thanks to its balanced mix of premium product presentations, inspired shopping options and numerous stories. The fashion brand’s high level of consulting competency is just as evident in the newly created looks section featuring trendy outfits, which are constantly revamped and updated by Marc O’Polo styling teams. Awarded equal importance as the brand aesthetics aspects, the web designers focused on achieving optimum usability and a high level of conversion orientation as they worked on the project. On the front end, the responsive web design is definitely part of what makes the use of the store optimal on all types of devices.
Since 1863, Juweliere CHRIST has been standing for the fascination of jewelry and watches. Yet in the digital age, customers rightfully expect more than excellent products and outstanding service: Successful online shops inspire consumers, are click-efficient and highly conversion-oriented.
The solution that d-SIRE presented in the pitch met the high standards of CHRIST by striking a balance between branding and performance aspects.
The first project phase that has now been completed, encompassed the redesign of the page framework and the optimization of the most important starting points. The new homepage with generous image formats is both strong emotionally and provides attractive incentives to click for various user needs, ranging from branded specials to sales promotions.
Large menus offer direct and versatile access to the entire product range. Category entry pages have been unified and enhanced with editorial elements which lay the groundwork for new forms of storytelling within the shop. Products worlds such as "Jette", "Premium" and "Diamonds" are clear USPs for CHRIST which consequently move into the center of attention.
Within the project, d-SIRE was responsible for the visual design, concept and frontend development.
Since the establishment of the company in 1895, Swarovski crystal elements have been known to meet the highest standards in terms of lustrous sparkle, quality and perfection. They have inspired generations of creative talents and have enabled artists to design their own innovative products in sectors such as fashion, jewellry, accessories, interior design and lighting. However, time does not stand still: in recent years, the business customer market environment has become increasingly diverse, significantly more individualized and more demanding.
The premium brand from Tyrol confronts these new challenges in the further development of its entire portfolio, including the digital segment. Consequently, the Swarovski B2B Portal, which was launched in May 2014, represents a new approach to the maintenance of relationships with business customers.
In order to reach potential customers more effectively, a large portion of the content has been made accessible openly for the first time. It is no longer necessary to register and/or log in.
Given that personal customer service is Swarovski’s absolute number one priority, the company also placed a lot of emphasis on ensuring that the bar for customers to initiate contacts was lowered significantly: the objective is to generate new leads to potential new accounts in a target-oriented manner while the dialog with existing customers is maintained continuously.
The B2B Portal has been implemented in a fully responsive manner, which warrants the optimum operability on all end devices in an exemplary fashion. The content pages are based on modular concepts, which facilitates the performance of ongoing maintenance work. Within the scope of this project, d-SIRE was responsible for the provision of consulting services, the concept development, the digital adaption of the corporate design, the graphic design and the development of the responsive frontend template. The Backend implementation was handled by Swarovski’s in-house IT department.
From now on Typo3 – the well-known Enterprise Content Management System is the new technological base for the educational website "Gib Aids keine Chance" of the Federal Centre for Health Education (BZgA). Besides comprehensive information regarding HIV/Aids and other sexually transmitted infections, the web portal provides offerings for personal consultation and a large selection of methods for professional prevention workers. During the migration process, d-SIRE has put particular effort on maintaining the award-winning accessibility level within the new system environment.