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d-SIRE presents the summer campaign "TASTE THE SPIRIT OF SUMMER" for Nespresso. It combines unique summer experiences with coffee enjoyment and turns festivals into magical moments. The campaign will run for 14 weeks from mid-May to mid-August 2024.

Our agency is responsible for the concept adaptation, text development, the design of the digital and analog assets as well as the technical implementation. The campaign includes email newsletters, postcards, performance banners, boutique displays and flyers.

One highlight of the campaign is the cooperation with Eventim: fans can use the campaign to win VIP tickets for the biggest open-air music festivals Deichbrand and Sonnemondsterne. The large-scale campaign will offer limited Nespresso coffees, machines, accessories and specially designed promotional products throughout the entire period.

So, clear the stage for your summer!

The flagship project "LIEBESLEBEN in Leichter Sprache" which we developed with the Federal Center for Health Education, makes important information on sexual health and sexual diversity accessible to people with learning difficulties. It goes far beyond the legal requirements for public providers in terms of scope and manner. On 35 pages and with a set of 150 individually created illustrations, we were able to set a new benchmark for inclusive communication.

To the Impact of Diversity Awards website

The completely revised online portal Familienratgeber.de offers a wide range of content and support services for people with disabilities and their relatives. It is designed to help people with disabilities to live and work independently. It is therefore an important contribution to greater inclusion and accessibility.

The Familienratgeber was developed by d-SIRE in a user-centered manner and tested with the respective target groups at an early stage. Not only is the public website accessible, but also the customized content management system craft cms. Another unique feature is that all editorial content is also available in Easy Language.

Familienratgeber.de provides contacts to over 25,000 initiatives, advice centers and social institutions. This makes it the largest address database in Germany in this field. A network of regional partners maintains the data records in each region and keeps them up to date.

The Nespresso story began with a simple idea: everyone should be able to make the perfect cup of espresso. As a pioneer, Nespresso has redefined and revolutionized the way millions of people enjoy their coffee, helping to shape coffee culture worldwide. Portioned coffee of the highest quality and a taste experience like that of an experienced barista.

We at d-SIRE are delighted to be able to creatively support this premium brand in the areas of CRM and communication. Our range of services includes the development, adaptation and complete production of campaigns, print and e-mailings for B2C and B2B, as well as asset creation for online or POS.

Aktion Mensch's range of services for volunteering and inclusive engagement has taken a huge leap forward: the volunteer database, which has been in place since 2008, has been fundamentally revamped and expanded into a comprehensive platform.

The new volunteering platform has been accessible via the Aktion Mensch web portal for several weeks now. But not only there: the complete application can also be integrated free of charge by partners on external websites, for example by regional volunteer agencies or associations. Using a simple configuration, they can even adapt the design and function of the application to their individual requirements and corporate design.

During the course of the project, numerous workshops were held with experts from the volunteer agencies and with committed people. This ensured that the new service optimally meets the needs of both target groups.

As part of the project, d-SIRE was responsible for consulting, design and UX as well as the entire technical implementation in the front and back end. The application was implemented in the Microsoft Azure Cloud and offers interfaces for connecting external services.

Digital accessibility is of great importance to Aktion Mensch. For this reason, not only the public website, but also the closed area for the customized administration environment has been made fully accessible.

Links:

Engagement platform at Aktion Mensch
Example of an external integration at freilich Bayern
Administration environment for entering offers

We are very pleased to have also succeeded in winning the AOK's second Europe-wide tender with regard to digital accessibility, with which we can now continue the successful collaboration that began in 2019 through 2025.

With an expanded scope of services, we are now consulting - in addition to the AOK Federal Association - all eleven regional AOKs and will again carry out numerous audits of websites and apps as part of this mandate. In addition, we are supporting the teams of the health insurance company in increasing the accessibility of online offerings through Plain Language and videos in German sign language.

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