Agentur für Digitales Marketing

Beautiful. Powerful. You.
New Online Shop for Judith Williams

Judith Williams is a personality brand and beauty expert. She is a businesswoman, family person, investor in the TV show "Höhle der Löwen" and a socially engaged ambassador. An enabler. Out of love for cosmetics, she founded Judith Williams Cosmetics in 2007 and became the most successful brand in European shopping TV. Today, it has grown into a company with international reach and European production facilities, a successful company with a face and a lot of passion! 

Since December 2020, Judith Williams has also been selling her cosmetics products for the first time directly through digital channels. Her strong personality naturally takes a central role in the online store – because no one knows the products better than Judith Williams herself, and no one else could present them more convincingly. 

Our task was to combine emotional storytelling with a unique shopping experience to create an extraordinary brand experience. In addition to the development of the visual and interface design, we were responsible for the communication concept, content modeling, wireframing, digital user experience, and SEO. The store implementation was done by a technical service provider in close cooperation with us.

Campaign launch for World AIDS Day 2020

Under the title "Living with HIV - different than you think", this year's World AIDS Day campaign is showing the reality of HIV-infected people in their everyday lives. Contrary to common belief, they emphasize that an almost completely normal and relaxed life with HIV is possible, and that the infection hardly plays a role in their daily routines.

The World AIDS Day takes place annually on December 1. It aims to promote solidarity for people with HIV and AIDS and to counteract discrimination. It also reminds people who have died as a result of the infection and calls for access to prevention and medical care for all people worldwide. 
Initiators are the Bundeszentrale für gesundheitliche Aufklärung (German Federal Center for Health Education, BZgA), the Deutsche AIDS Stiftung (German AIDS Foundation) and the Deutsche AIDS Hilfe (German AIDS Federation).

For this year's campaign, d-SIRE has updated the World AIDS Day website and further optimized the accessibility of the website. Technically, the redesign was realized with the Content Management System TYPO3. 

"Be part of a real social network" – Aktion Mensch campaign to promote voluntary work

This years‘ awareness campaign of Aktion Mensch is all about voluntary work. In line with the campaign claim "Mach mit beim echt sozialen Netzwerk" ("Be part of a real social network"), various opportunities are presented to visitors right upon accessing the page for the first time.  By using search and filter functions it is possible to narrow down the list according to personal preferences in a friendly way. This also includes voluntary work that can be done from home – an important aspect in times of COVID-19.

For those who are still undecided how to give a helping hand, the site is offering a self-test to find activities that fit one's personal profile best. In addition, the core message of the campaign is amplified through motivational stories about activists.

d-SIRE was responsible for the optimization and enhancement of the existing database for volunteer opportunities, concept and user interface design as well as for frontend development. The campaign was launched in mid-August 2020 and exceeded expectations within a very short time.

Consulting mandate: digital accessibility for the AOK

With more than 26 million insured persons, the AOK is the largest statutory health insurance in Germany. In addition to the federal association, it consists of 11 independent regional AOKs, which cover several federal states.

As a public sector body within the scope of the EU Directive 2016/2102, the regional AOKs - like all other statutory health insurance companies - must meet the EU-wide harmonized standards for accessibility and some additional requirements of the German BITV 2.0 (Barrierefreie-Informationstechnik-Verordnung). For such a large and at the same time decentralized organisation, this represents a particular challenge

In the course of a public tender, we convinced with our concept and a corresponding package of measures and thus won a consulting mandate lasting several months. Now we are accompanying the process for digital accessibility so that the legal requirements are met in the best possible way within the implementation deadlines. As a first step, we carried out numerous audits of AOK websites and mobile apps in order to analyze the current status and make future improvements measurable. At the same time, we developed extensive guidelines in close cooperation with the AOK federal association. These guidelines are intended to support the individual projects and development teams, provide qualitative and practical support for existing and new projects. The guidelines were made available centrally to the regional AOKs. d-SIRE also led through an introductory webinar for the project managers at the AOK federal association and the regional offices.

We would like to thank for the very good cooperation in this first phase and look forward to continuing to support the process.